“There is no single decision you will make that will impact your company value more than pricing”
Ben Horowitz
ENTREPRENEUR AND CO-FOUNDER OF A16Z
About Axia Monetization
Axia Monetization was founded in 2020 by David Caughman after he sensed a disconnect in the market for professional monetization advice.
The majority of monetization advice today is reserved for companies who are able to spend six or even seven figures on a traditional consulting engagement. Such companies, typically at much later development stages, must go through a lengthy and painful change management process to correct monetization mistakes that could have been identified much earlier in their evolution.
Company Mission
Axia’s mission is to help more companies get started off on the right foot by broadening access to high quality monetization advice.
Why Axia?
Axia is the Greek word for 'value'. Value is the fundamental building block of a pricing and monetization strategy and includes everything from your product's value, how well your product aligns with customer value drivers all within the context of the value competing products provide.
