Providing pragmatic, actionable advice so that innovative companies of all sizes can achieve the correct balance of growth and monetization at all stages of development
What a customer receives. The set of features and/or products a customer has access to and how they are packaged together.
How to charge a customer. The metric(s) used to scale price in accordance to value delivered.
How much to charge so that the price balances customer value, competitive positioning and company strategy.
Which implementation tactics are needed to support and refine the strategy.
We engaged David at a critical juncture in our company’s evolution. The pricing models we had used in the past were leading to adverse behavior among customers that was neutralizing ARR Growth. David was able to quickly and thoroughly understand our business, challenges and objectives. He diagnosed the issue and made recommendations to our pricing and packaging model which have sped up sales cycles, delighted our customers and scaled ARR.
David was of immense value for helping design our pricing strategy. He took the time to systematically assess all facets of our pricing model while offering relevant evaluation frameworks, industry examples and best practices at each step of the way. He built a financial model to assess the comparative economics of two approaches and provided a recommendation that made sense for our company’s growth stage. Our board was very impressed and excited by the findings and recommendations David came up with.
David came to us highly recommended by the head of Openview's Growth Team. My colleagues and I have found our engagement with David methodical, detailed oriented and strategic. He took the time to understand our business, interview our stakeholders, mystery shop our competitors and has provided recommendations that are bold yet, make sense. We plan to implement almost all of his recommendations.
